About me

Nadya Putrininda

I am a visual storyteller, crafting experiences that connect deeply and spark creativity.

I combine Graphic Design and UX strategy to create solutions that connect, engage, and perform. I build systems with a clear focus on both user experience and business impact.

what I can do for you

As a digital designer, I am a visual storyteller, crafting experiences that connect deeply and spark creativity.

1. ux design

Wireframing and prototyping

User Interface design for web and mobile apps

Design system development and component library creation

Interaction design and micro-animations

2. ui design

Usability testing and user feedback analysis

User research and persona development

Journey mapping and pain point analysis

A/B testing and data-driven design validation

3. Graphic Designer

Social media graphics and ad creatives

Digital banner and marketing collateral creation

Brand identity and visual consistency

Illustration and custom graphic assets

4. Digital Imaging Specialist

Advanced photo editing and manipulation

Composite graphics and mockup creation

Infographic and visual storytelling

High-quality image optimization for web and print

1. ux design

Wireframing and prototyping

User Interface design for web and mobile apps

Design system development and component library creation

Interaction design and micro-animations

2. ui design

Usability testing and user feedback analysis

User research and persona development

Journey mapping and pain point analysis

A/B testing and data-driven design validation

3. Graphic Designer

Social media graphics and ad creatives

Digital banner and marketing collateral creation

Brand identity and visual consistency

Illustration and custom graphic assets

4. Digital Imaging Specialist

Advanced photo editing and manipulation

Composite graphics and mockup creation

Infographic and visual storytelling

High-quality image optimization for web and print

1. ux design

Wireframing and prototyping

User Interface design for web and mobile apps

Design system development and component library creation

Interaction design and micro-animations

2. ui design

Usability testing and user feedback analysis

User research and persona development

Journey mapping and pain point analysis

A/B testing and data-driven design validation

3. Graphic Designer

Social media graphics and ad creatives

Digital banner and marketing collateral creation

Brand identity and visual consistency

Illustration and custom graphic assets

4. Digital Imaging Specialist

Advanced photo editing and manipulation

Composite graphics and mockup creation

Infographic and visual storytelling

High-quality image optimization for web and print

Discover My Journey in Design

I grew through school and campus organizations as a visual designer, then found a deeper calling in UI/UX during university. Today, I blend both paths—crafting intuitive digital experiences as a UI/UX designer, while staying grounded in graphic design through freelance projects that keep my creative edge alive.

graphic designer

PT Elite Tutors Indonesia

2025 - Present

graphic designer

PT Elite Tutors Indonesia

2025 - Present

graphic designer

PT Elite Tutors Indonesia

2025 - Present

Graphic Designer

Cartalog id

2024 - 2025

Graphic Designer

Cartalog id

2024 - 2025

Graphic Designer

Cartalog id

2024 - 2025

UI/UX DESIGNER

PT Autopedia Sukses Lestari

2024 -2025

UI/UX DESIGNER

PT Autopedia Sukses Lestari

2024 -2025

UI/UX DESIGNER

PT Autopedia Sukses Lestari

2024 -2025

UX researcher

Telkomsel

2023

UX researcher

Telkomsel

2023

UX researcher

Telkomsel

2023

My Tech Stack

I design with purpose. Figma for seamless UX. Illustrator and Photoshop for sharp visuals. Canva and CapCut for motion. Trello, Miro, and Jira keep everything aligned.

Tech Logo

Figma

My go-to space for crafting seamless and user-focused design systems, from wireframes to final UI.

Tech Logo

Figma

My go-to space for crafting seamless and user-focused design systems, from wireframes to final UI.

Tech Logo

Adobe Photoshop

Where I refine details and bring visual concepts to life with precision and depth.

Tech Logo

Adobe Photoshop

Where I refine details and bring visual concepts to life with precision and depth.

Tech Logo

Adobe Illustrator

My toolkit for creating scalable, clean, and impactful vector graphics that tell a story.

Tech Logo

Adobe Illustrator

My toolkit for creating scalable, clean, and impactful vector graphics that tell a story.

Tech Logo

CapCut

Quick, efficient motion design for turning static visuals into engaging, scroll-stopping content.

Tech Logo

CapCut

Quick, efficient motion design for turning static visuals into engaging, scroll-stopping content.

Tech Logo

Jira

Streamlining workflows and collaboration, keeping every project organized and on track.

Tech Logo

Jira

Streamlining workflows and collaboration, keeping every project organized and on track.

Design with Strategy and Creativity

I merge strategic thinking with creative execution to solve problems, design purposeful solutions, and deliver visuals that engage and inspire.

01.

Research & Strategy

In this phase, I explore the product, target users, and business objectives. Through research and structured planning, I build a clear foundation that guides every design decision.

01.

Research & Strategy

In this phase, I explore the product, target users, and business objectives. Through research and structured planning, I build a clear foundation that guides every design decision.

01.

Research & Strategy

In this phase, I explore the product, target users, and business objectives. Through research and structured planning, I build a clear foundation that guides every design decision.

Research & Strategy
Research & Strategy
Research & Strategy

02.

Concept & Ideation

I translate insights into ideas—sketching layouts, defining styles, and shaping visual directions that align with user needs and project goals.

02.

Concept & Ideation

I translate insights into ideas—sketching layouts, defining styles, and shaping visual directions that align with user needs and project goals.

02.

Concept & Ideation

I translate insights into ideas—sketching layouts, defining styles, and shaping visual directions that align with user needs and project goals.

Feedback & Refinement
Feedback & Refinement
Feedback & Refinement

03.

Feedback & Refinement

I collaborate with the internal team, gathering feedback and iterating to ensure the design is both functional and visually engaging, consistency, and impact.

03.

Feedback & Refinement

I collaborate with the internal team, gathering feedback and iterating to ensure the design is both functional and visually engaging, consistency, and impact.

03.

Feedback & Refinement

I collaborate with the internal team, gathering feedback and iterating to ensure the design is both functional and visually engaging, consistency, and impact.

04.

Testing & Optimization

I validate designs through testing, analyzing user interactions, and making data-driven improvements for the best experience possible.

04.

Testing & Optimization

I validate designs through testing, analyzing user interactions, and making data-driven improvements for the best experience possible.

04.

Testing & Optimization

I validate designs through testing, analyzing user interactions, and making data-driven improvements for the best experience possible.

05.

Launch & Delivery

Finally, I prepare the polished design for launch—delivering assets that are production-ready and set up for lasting impact.

05.

Launch & Delivery

Finally, I prepare the polished design for launch—delivering assets that are production-ready and set up for lasting impact.

05.

Launch & Delivery

Finally, I prepare the polished design for launch—delivering assets that are production-ready and set up for lasting impact.

Testing & Optimization

About me

Nadya Putrininda

I am a visual storyteller, crafting experiences that connect deeply and spark creativity.

I combine Graphic Design and UX strategy to create solutions that connect, engage, and perform. I build systems with a clear focus on both user experience and business impact.

what I can do for you

As a digital designer, I am a visual storyteller, crafting experiences that connect deeply and spark creativity.

1. ux design

Wireframing and prototyping

User Interface design for web and mobile apps

Design system development and component library creation

Interaction design and micro-animations

2. ui design

Usability testing and user feedback analysis

User research and persona development

Journey mapping and pain point analysis

A/B testing and data-driven design validation

3. Graphic Designer

Social media graphics and ad creatives

Digital banner and marketing collateral creation

Brand identity and visual consistency

Illustration and custom graphic assets

4. Digital Imaging Specialist

Advanced photo editing and manipulation

Composite graphics and mockup creation

Infographic and visual storytelling

High-quality image optimization for web and print

1. ux design

Wireframing and prototyping

User Interface design for web and mobile apps

Design system development and component library creation

Interaction design and micro-animations

2. ui design

Usability testing and user feedback analysis

User research and persona development

Journey mapping and pain point analysis

A/B testing and data-driven design validation

3. Graphic Designer

Social media graphics and ad creatives

Digital banner and marketing collateral creation

Brand identity and visual consistency

Illustration and custom graphic assets

4. Digital Imaging Specialist

Advanced photo editing and manipulation

Composite graphics and mockup creation

Infographic and visual storytelling

High-quality image optimization for web and print

1. ux design

Wireframing and prototyping

User Interface design for web and mobile apps

Design system development and component library creation

Interaction design and micro-animations

2. ui design

Usability testing and user feedback analysis

User research and persona development

Journey mapping and pain point analysis

A/B testing and data-driven design validation

3. Graphic Designer

Social media graphics and ad creatives

Digital banner and marketing collateral creation

Brand identity and visual consistency

Illustration and custom graphic assets

4. Digital Imaging Specialist

Advanced photo editing and manipulation

Composite graphics and mockup creation

Infographic and visual storytelling

High-quality image optimization for web and print

Discover My Journey in Design

I grew through school and campus organizations as a visual designer, then found a deeper calling in UI/UX during university. Today, I blend both paths—crafting intuitive digital experiences as a UI/UX designer, while staying grounded in graphic design through freelance projects that keep my creative edge alive.

graphic designer

PT Elite Tutors Indonesia

2025 - Present

graphic designer

PT Elite Tutors Indonesia

2025 - Present

graphic designer

PT Elite Tutors Indonesia

2025 - Present

Graphic Designer

Cartalog id

2024 - 2025

Graphic Designer

Cartalog id

2024 - 2025

Graphic Designer

Cartalog id

2024 - 2025

UI/UX DESIGNER

PT Autopedia Sukses Lestari

2024 -2025

UI/UX DESIGNER

PT Autopedia Sukses Lestari

2024 -2025

UI/UX DESIGNER

PT Autopedia Sukses Lestari

2024 -2025

UX researcher

Telkomsel

2023

UX researcher

Telkomsel

2023

UX researcher

Telkomsel

2023

My Tech Stack

I design with purpose. Figma for seamless UX. Illustrator and Photoshop for sharp visuals. Canva and CapCut for motion. Trello, Miro, and Jira keep everything aligned.

Tech Logo

Figma

My go-to space for crafting seamless and user-focused design systems, from wireframes to final UI.

Tech Logo

Figma

My go-to space for crafting seamless and user-focused design systems, from wireframes to final UI.

Tech Logo

Adobe Photoshop

Where I refine details and bring visual concepts to life with precision and depth.

Tech Logo

Adobe Photoshop

Where I refine details and bring visual concepts to life with precision and depth.

Tech Logo

Adobe Illustrator

My toolkit for creating scalable, clean, and impactful vector graphics that tell a story.

Tech Logo

Adobe Illustrator

My toolkit for creating scalable, clean, and impactful vector graphics that tell a story.

Tech Logo

CapCut

Quick, efficient motion design for turning static visuals into engaging, scroll-stopping content.

Tech Logo

CapCut

Quick, efficient motion design for turning static visuals into engaging, scroll-stopping content.

Tech Logo

Jira

Streamlining workflows and collaboration, keeping every project organized and on track.

Tech Logo

Jira

Streamlining workflows and collaboration, keeping every project organized and on track.

Design with Strategy and Creativity

I merge strategic thinking with creative execution to solve problems, design purposeful solutions, and deliver visuals that engage and inspire.

01.

Research & Strategy

In this phase, I explore the product, target users, and business objectives. Through research and structured planning, I build a clear foundation that guides every design decision.

01.

Research & Strategy

In this phase, I explore the product, target users, and business objectives. Through research and structured planning, I build a clear foundation that guides every design decision.

01.

Research & Strategy

In this phase, I explore the product, target users, and business objectives. Through research and structured planning, I build a clear foundation that guides every design decision.

Research & Strategy
Research & Strategy
Research & Strategy

02.

Concept & Ideation

I translate insights into ideas—sketching layouts, defining styles, and shaping visual directions that align with user needs and project goals.

02.

Concept & Ideation

I translate insights into ideas—sketching layouts, defining styles, and shaping visual directions that align with user needs and project goals.

02.

Concept & Ideation

I translate insights into ideas—sketching layouts, defining styles, and shaping visual directions that align with user needs and project goals.

Feedback & Refinement
Feedback & Refinement
Feedback & Refinement

03.

Feedback & Refinement

I collaborate with the internal team, gathering feedback and iterating to ensure the design is both functional and visually engaging, consistency, and impact.

03.

Feedback & Refinement

I collaborate with the internal team, gathering feedback and iterating to ensure the design is both functional and visually engaging, consistency, and impact.

03.

Feedback & Refinement

I collaborate with the internal team, gathering feedback and iterating to ensure the design is both functional and visually engaging, consistency, and impact.

04.

Testing & Optimization

I validate designs through testing, analyzing user interactions, and making data-driven improvements for the best experience possible.

04.

Testing & Optimization

I validate designs through testing, analyzing user interactions, and making data-driven improvements for the best experience possible.

04.

Testing & Optimization

I validate designs through testing, analyzing user interactions, and making data-driven improvements for the best experience possible.

05.

Launch & Delivery

Finally, I prepare the polished design for launch—delivering assets that are production-ready and set up for lasting impact.

05.

Launch & Delivery

Finally, I prepare the polished design for launch—delivering assets that are production-ready and set up for lasting impact.

05.

Launch & Delivery

Finally, I prepare the polished design for launch—delivering assets that are production-ready and set up for lasting impact.

Testing & Optimization

About me

Nadya Putrininda

I am a visual storyteller, crafting experiences that connect deeply and spark creativity.

I combine Graphic Design and UX strategy to create solutions that connect, engage, and perform. I build systems with a clear focus on both user experience and business impact.

what I can do for you

As a digital designer, I am a visual storyteller, crafting experiences that connect deeply and spark creativity.

1. ux design

Wireframing and prototyping

User Interface design for web and mobile apps

Design system development and component library creation

Interaction design and micro-animations

2. ui design

Usability testing and user feedback analysis

User research and persona development

Journey mapping and pain point analysis

A/B testing and data-driven design validation

3. Graphic Designer

Social media graphics and ad creatives

Digital banner and marketing collateral creation

Brand identity and visual consistency

Illustration and custom graphic assets

4. Digital Imaging Specialist

Advanced photo editing and manipulation

Composite graphics and mockup creation

Infographic and visual storytelling

High-quality image optimization for web and print

1. ux design

Wireframing and prototyping

User Interface design for web and mobile apps

Design system development and component library creation

Interaction design and micro-animations

2. ui design

Usability testing and user feedback analysis

User research and persona development

Journey mapping and pain point analysis

A/B testing and data-driven design validation

3. Graphic Designer

Social media graphics and ad creatives

Digital banner and marketing collateral creation

Brand identity and visual consistency

Illustration and custom graphic assets

4. Digital Imaging Specialist

Advanced photo editing and manipulation

Composite graphics and mockup creation

Infographic and visual storytelling

High-quality image optimization for web and print

1. ux design

Wireframing and prototyping

User Interface design for web and mobile apps

Design system development and component library creation

Interaction design and micro-animations

2. ui design

Usability testing and user feedback analysis

User research and persona development

Journey mapping and pain point analysis

A/B testing and data-driven design validation

3. Graphic Designer

Social media graphics and ad creatives

Digital banner and marketing collateral creation

Brand identity and visual consistency

Illustration and custom graphic assets

4. Digital Imaging Specialist

Advanced photo editing and manipulation

Composite graphics and mockup creation

Infographic and visual storytelling

High-quality image optimization for web and print

Discover My Journey in Design

I grew through school and campus organizations as a visual designer, then found a deeper calling in UI/UX during university. Today, I blend both paths—crafting intuitive digital experiences as a UI/UX designer, while staying grounded in graphic design through freelance projects that keep my creative edge alive.

graphic designer

PT Elite Tutors Indonesia

2025 - Present

graphic designer

PT Elite Tutors Indonesia

2025 - Present

graphic designer

PT Elite Tutors Indonesia

2025 - Present

Graphic Designer

Cartalog id

2024 - 2025

Graphic Designer

Cartalog id

2024 - 2025

Graphic Designer

Cartalog id

2024 - 2025

UI/UX DESIGNER

PT Autopedia Sukses Lestari

2024 -2025

UI/UX DESIGNER

PT Autopedia Sukses Lestari

2024 -2025

UI/UX DESIGNER

PT Autopedia Sukses Lestari

2024 -2025

UX researcher

Telkomsel

2023

UX researcher

Telkomsel

2023

UX researcher

Telkomsel

2023

My Tech Stack

I design with purpose. Figma for seamless UX. Illustrator and Photoshop for sharp visuals. Canva and CapCut for motion. Trello, Miro, and Jira keep everything aligned.

Tech Logo

Figma

My go-to space for crafting seamless and user-focused design systems, from wireframes to final UI.

Tech Logo

Figma

My go-to space for crafting seamless and user-focused design systems, from wireframes to final UI.

Tech Logo

Adobe Photoshop

Where I refine details and bring visual concepts to life with precision and depth.

Tech Logo

Adobe Photoshop

Where I refine details and bring visual concepts to life with precision and depth.

Tech Logo

Adobe Illustrator

My toolkit for creating scalable, clean, and impactful vector graphics that tell a story.

Tech Logo

Adobe Illustrator

My toolkit for creating scalable, clean, and impactful vector graphics that tell a story.

Tech Logo

CapCut

Quick, efficient motion design for turning static visuals into engaging, scroll-stopping content.

Tech Logo

CapCut

Quick, efficient motion design for turning static visuals into engaging, scroll-stopping content.

Tech Logo

Jira

Streamlining workflows and collaboration, keeping every project organized and on track.

Tech Logo

Jira

Streamlining workflows and collaboration, keeping every project organized and on track.

Design with Strategy and Creativity

I merge strategic thinking with creative execution to solve problems, design purposeful solutions, and deliver visuals that engage and inspire.

01.

Research & Strategy

In this phase, I explore the product, target users, and business objectives. Through research and structured planning, I build a clear foundation that guides every design decision.

01.

Research & Strategy

In this phase, I explore the product, target users, and business objectives. Through research and structured planning, I build a clear foundation that guides every design decision.

01.

Research & Strategy

In this phase, I explore the product, target users, and business objectives. Through research and structured planning, I build a clear foundation that guides every design decision.

Research & Strategy
Research & Strategy
Research & Strategy

02.

Concept & Ideation

I translate insights into ideas—sketching layouts, defining styles, and shaping visual directions that align with user needs and project goals.

02.

Concept & Ideation

I translate insights into ideas—sketching layouts, defining styles, and shaping visual directions that align with user needs and project goals.

02.

Concept & Ideation

I translate insights into ideas—sketching layouts, defining styles, and shaping visual directions that align with user needs and project goals.

Feedback & Refinement
Feedback & Refinement
Feedback & Refinement

03.

Feedback & Refinement

I collaborate with the internal team, gathering feedback and iterating to ensure the design is both functional and visually engaging, consistency, and impact.

03.

Feedback & Refinement

I collaborate with the internal team, gathering feedback and iterating to ensure the design is both functional and visually engaging, consistency, and impact.

03.

Feedback & Refinement

I collaborate with the internal team, gathering feedback and iterating to ensure the design is both functional and visually engaging, consistency, and impact.

04.

Testing & Optimization

I validate designs through testing, analyzing user interactions, and making data-driven improvements for the best experience possible.

04.

Testing & Optimization

I validate designs through testing, analyzing user interactions, and making data-driven improvements for the best experience possible.

04.

Testing & Optimization

I validate designs through testing, analyzing user interactions, and making data-driven improvements for the best experience possible.

05.

Launch & Delivery

Finally, I prepare the polished design for launch—delivering assets that are production-ready and set up for lasting impact.

05.

Launch & Delivery

Finally, I prepare the polished design for launch—delivering assets that are production-ready and set up for lasting impact.

05.

Launch & Delivery

Finally, I prepare the polished design for launch—delivering assets that are production-ready and set up for lasting impact.

Testing & Optimization

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