Graphic Design

Hatarakimasu

Developed professional yet approachable designs using clean textures and authentic visuals to guide Indonesians pursuing overseas careers.

Year :

2025

Industry :

Educational Abroad

Client :

Socmed Design

Project Duration :

Figma

Background

Hatarakimasu is a platform that supports Indonesians interested in working overseas, especially in Japan. The goal was to design content that feels modern, professional, and culturally relevant.

Exploration

  • Benchmarking: Reviewed career content platforms (LinkedIn, Glints) while also analyzing Japan-focused cultural content.

  • Challenges: Combining professional visuals with cultural elements without making it feel too corporate.

  • Approach: White backgrounds with subtle concrete-like textures, paired with real-world photography (workplaces, people) for authenticity.

Execution

  • Developed templates for job opportunities, career tips, and success stories.

  • Created content highlighting Japanese culture while remaining adaptable for other countries.

  • Built a system of structured layouts for faster design execution.

  • Balanced professionalism with visual friendliness to attract aspiring workers.


Impact

  • Strengthened Hatarakimasu’s authority as a career platform for overseas job seekers.

  • Boosted engagement with visually clear, aspirational content.

  • Established a scalable design foundation for future campaigns.


More Projects

Graphic Design

Hatarakimasu

Developed professional yet approachable designs using clean textures and authentic visuals to guide Indonesians pursuing overseas careers.

Year :

2025

Industry :

Educational Abroad

Client :

Socmed Design

Project Duration :

Figma

Background

Hatarakimasu is a platform that supports Indonesians interested in working overseas, especially in Japan. The goal was to design content that feels modern, professional, and culturally relevant.

Exploration

  • Benchmarking: Reviewed career content platforms (LinkedIn, Glints) while also analyzing Japan-focused cultural content.

  • Challenges: Combining professional visuals with cultural elements without making it feel too corporate.

  • Approach: White backgrounds with subtle concrete-like textures, paired with real-world photography (workplaces, people) for authenticity.

Execution

  • Developed templates for job opportunities, career tips, and success stories.

  • Created content highlighting Japanese culture while remaining adaptable for other countries.

  • Built a system of structured layouts for faster design execution.

  • Balanced professionalism with visual friendliness to attract aspiring workers.


Impact

  • Strengthened Hatarakimasu’s authority as a career platform for overseas job seekers.

  • Boosted engagement with visually clear, aspirational content.

  • Established a scalable design foundation for future campaigns.


More Projects

Graphic Design

Hatarakimasu

Developed professional yet approachable designs using clean textures and authentic visuals to guide Indonesians pursuing overseas careers.

Year :

2025

Industry :

Educational Abroad

Client :

Socmed Design

Project Duration :

Figma

Background

Hatarakimasu is a platform that supports Indonesians interested in working overseas, especially in Japan. The goal was to design content that feels modern, professional, and culturally relevant.

Exploration

  • Benchmarking: Reviewed career content platforms (LinkedIn, Glints) while also analyzing Japan-focused cultural content.

  • Challenges: Combining professional visuals with cultural elements without making it feel too corporate.

  • Approach: White backgrounds with subtle concrete-like textures, paired with real-world photography (workplaces, people) for authenticity.

Execution

  • Developed templates for job opportunities, career tips, and success stories.

  • Created content highlighting Japanese culture while remaining adaptable for other countries.

  • Built a system of structured layouts for faster design execution.

  • Balanced professionalism with visual friendliness to attract aspiring workers.


Impact

  • Strengthened Hatarakimasu’s authority as a career platform for overseas job seekers.

  • Boosted engagement with visually clear, aspirational content.

  • Established a scalable design foundation for future campaigns.


More Projects

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