Brand Visual
Seung Tae JXB Event
Created Instagram content and event collateral for Seung Tae at JXB (Jakarta X Beauty) to support brand visibility and on-ground engagement.
Year :
2025
Industry :
Beauty Event
Product :
Key Visual
Project Duration :
Adobe Photoshop
Background & Objectives
Jakarta X Beauty, one of the largest beauty events in Indonesia. As a growing brand preparing to expand its audience reach, participating in this event became an important milestone to introduce Seung Tae directly to consumers through an offline experience. The main objective was to build stronger brand awareness, attract event visitors, and create a memorable presence through cohesive visual design across both digital and physical touchpoints.
Exploration
To prepare for the event, I explored how established beauty brands execute their presence at large-scale exhibitions, benchmarking not only skincare booths but also lifestyle and premium retail activations. The challenge was translating Seung Tae’s identity into an event setting that feels engaging, recognizable, and aligned with the brand’s evolving tone. This exploration helped shape design decisions for event collateral that could stand out in a crowded environment while maintaining brand consistency.
Execution
During the execution phase, I take a lead to designed a key visual for the range of event collateral and supporting visuals for Seung Tae x JXB, ensuring consistency across both offline materials and social media communication.
Impact & Contributions
My design contributions supported Seung Tae’s ability to present a stronger and more cohesive brand identity throughout Jakarta X Beauty. By creating visuals that enhanced booth presence and reinforced brand recognition, the collateral helped attract attention and communicate Seung Tae’s story more clearly to new audiences.
More Projects
Brand Visual
Seung Tae JXB Event
Created Instagram content and event collateral for Seung Tae at JXB (Jakarta X Beauty) to support brand visibility and on-ground engagement.
Year :
2025
Industry :
Beauty Event
Product :
Key Visual
Project Duration :
Adobe Photoshop
Background & Objectives
Jakarta X Beauty, one of the largest beauty events in Indonesia. As a growing brand preparing to expand its audience reach, participating in this event became an important milestone to introduce Seung Tae directly to consumers through an offline experience. The main objective was to build stronger brand awareness, attract event visitors, and create a memorable presence through cohesive visual design across both digital and physical touchpoints.
Exploration
To prepare for the event, I explored how established beauty brands execute their presence at large-scale exhibitions, benchmarking not only skincare booths but also lifestyle and premium retail activations. The challenge was translating Seung Tae’s identity into an event setting that feels engaging, recognizable, and aligned with the brand’s evolving tone. This exploration helped shape design decisions for event collateral that could stand out in a crowded environment while maintaining brand consistency.
Execution
During the execution phase, I take a lead to designed a key visual for the range of event collateral and supporting visuals for Seung Tae x JXB, ensuring consistency across both offline materials and social media communication.
Impact & Contributions
My design contributions supported Seung Tae’s ability to present a stronger and more cohesive brand identity throughout Jakarta X Beauty. By creating visuals that enhanced booth presence and reinforced brand recognition, the collateral helped attract attention and communicate Seung Tae’s story more clearly to new audiences.
More Projects
Brand Visual
Seung Tae JXB Event
Created Instagram content and event collateral for Seung Tae at JXB (Jakarta X Beauty) to support brand visibility and on-ground engagement.
Year :
2025
Industry :
Beauty Event
Product :
Key Visual
Project Duration :
Adobe Photoshop
Background & Objectives
Jakarta X Beauty, one of the largest beauty events in Indonesia. As a growing brand preparing to expand its audience reach, participating in this event became an important milestone to introduce Seung Tae directly to consumers through an offline experience. The main objective was to build stronger brand awareness, attract event visitors, and create a memorable presence through cohesive visual design across both digital and physical touchpoints.
Exploration
To prepare for the event, I explored how established beauty brands execute their presence at large-scale exhibitions, benchmarking not only skincare booths but also lifestyle and premium retail activations. The challenge was translating Seung Tae’s identity into an event setting that feels engaging, recognizable, and aligned with the brand’s evolving tone. This exploration helped shape design decisions for event collateral that could stand out in a crowded environment while maintaining brand consistency.
Execution
During the execution phase, I take a lead to designed a key visual for the range of event collateral and supporting visuals for Seung Tae x JXB, ensuring consistency across both offline materials and social media communication.
Impact & Contributions
My design contributions supported Seung Tae’s ability to present a stronger and more cohesive brand identity throughout Jakarta X Beauty. By creating visuals that enhanced booth presence and reinforced brand recognition, the collateral helped attract attention and communicate Seung Tae’s story more clearly to new audiences.