Marketing & Campaign
Seung Tae Social Media
Handled social media for a beauty brand on Instagram and TikTok, creating consistent, engaging content that supports brand marketing and audience growth.
Year :
2025
Industry :
Beauty
Product :
Social Media
Project Duration :
Adobe Photoshop
Background & Objectives
Since Seung Tae is a new brand and the product is still in its early stage, social media design plays a key role in shaping our first impression. I focus on creating visuals that help people understand our identity and become familiar with us over time. Before we launch, design is how we start telling our story and building trust with an audience.
Exploration
Benchmark: I analyzed social media strategies across multiple industries, especially premium consumer and wellness brands.
Challenge: The brand is still unfamiliar to audiences, so the design needed to feel credible while remaining fresh.
Approach: I developed a visual system that balances storytelling, clarity, and strong brand recognition before launch.
Execution
In the execution stage, I handle social media design for both the Indonesian and global markets. Beyond language differences, the Indonesian audience requires more storytelling-driven content, while Seung Tae Global has started to focus more on marketing and sales-oriented communication. In addition to following the existing EP brief, I often contribute improvements and discuss further ideas with the social media team. This allows me not only to design based on provided directions, but also to actively participate in brainstorming and strengthening the overall content strategy.
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Seung Tae’s social media visual identity initially started with a beige-toned palette to communicate a sense of warmth, softness, and early-stage brand introduction. As the brand evolved, the design direction transitioned into a darker blue tone to reflect a more mature, premium, and confident positioning.
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Impact & Contributions
My work has contributed to the early growth of Seung Tae’s Instagram presence across @seungtaeindonesia and @seungtaeofficial, helping strengthen brand recognition before the official product launch. By delivering consistent and engaging visuals tailored to each market’s content direction, my designs have supported audience awareness, improved overall feed cohesion, and helped the accounts build stronger familiarity and engagement over time.
More Projects
Marketing & Campaign
Seung Tae Social Media
Handled social media for a beauty brand on Instagram and TikTok, creating consistent, engaging content that supports brand marketing and audience growth.
Year :
2025
Industry :
Beauty
Product :
Social Media
Project Duration :
Adobe Photoshop
Background & Objectives
Since Seung Tae is a new brand and the product is still in its early stage, social media design plays a key role in shaping our first impression. I focus on creating visuals that help people understand our identity and become familiar with us over time. Before we launch, design is how we start telling our story and building trust with an audience.
Exploration
Benchmark: I analyzed social media strategies across multiple industries, especially premium consumer and wellness brands.
Challenge: The brand is still unfamiliar to audiences, so the design needed to feel credible while remaining fresh.
Approach: I developed a visual system that balances storytelling, clarity, and strong brand recognition before launch.
Execution
In the execution stage, I handle social media design for both the Indonesian and global markets. Beyond language differences, the Indonesian audience requires more storytelling-driven content, while Seung Tae Global has started to focus more on marketing and sales-oriented communication. In addition to following the existing EP brief, I often contribute improvements and discuss further ideas with the social media team. This allows me not only to design based on provided directions, but also to actively participate in brainstorming and strengthening the overall content strategy.
| | | | |
| | | | |
| | | | |
| | | | |
Seung Tae’s social media visual identity initially started with a beige-toned palette to communicate a sense of warmth, softness, and early-stage brand introduction. As the brand evolved, the design direction transitioned into a darker blue tone to reflect a more mature, premium, and confident positioning.
| | |
| | |
Impact & Contributions
My work has contributed to the early growth of Seung Tae’s Instagram presence across @seungtaeindonesia and @seungtaeofficial, helping strengthen brand recognition before the official product launch. By delivering consistent and engaging visuals tailored to each market’s content direction, my designs have supported audience awareness, improved overall feed cohesion, and helped the accounts build stronger familiarity and engagement over time.
More Projects
Marketing & Campaign
Seung Tae Social Media
Handled social media for a beauty brand on Instagram and TikTok, creating consistent, engaging content that supports brand marketing and audience growth.
Year :
2025
Industry :
Beauty
Product :
Social Media
Project Duration :
Adobe Photoshop
Background & Objectives
Since Seung Tae is a new brand and the product is still in its early stage, social media design plays a key role in shaping our first impression. I focus on creating visuals that help people understand our identity and become familiar with us over time. Before we launch, design is how we start telling our story and building trust with an audience.
Exploration
Benchmark: I analyzed social media strategies across multiple industries, especially premium consumer and wellness brands.
Challenge: The brand is still unfamiliar to audiences, so the design needed to feel credible while remaining fresh.
Approach: I developed a visual system that balances storytelling, clarity, and strong brand recognition before launch.
Execution
In the execution stage, I handle social media design for both the Indonesian and global markets. Beyond language differences, the Indonesian audience requires more storytelling-driven content, while Seung Tae Global has started to focus more on marketing and sales-oriented communication. In addition to following the existing EP brief, I often contribute improvements and discuss further ideas with the social media team. This allows me not only to design based on provided directions, but also to actively participate in brainstorming and strengthening the overall content strategy.
| | | | |
| | | | |
| | | | |
| | | | |
Seung Tae’s social media visual identity initially started with a beige-toned palette to communicate a sense of warmth, softness, and early-stage brand introduction. As the brand evolved, the design direction transitioned into a darker blue tone to reflect a more mature, premium, and confident positioning.
| | |
| | |
Impact & Contributions
My work has contributed to the early growth of Seung Tae’s Instagram presence across @seungtaeindonesia and @seungtaeofficial, helping strengthen brand recognition before the official product launch. By delivering consistent and engaging visuals tailored to each market’s content direction, my designs have supported audience awareness, improved overall feed cohesion, and helped the accounts build stronger familiarity and engagement over time.