Marketing
Seung Tae Social Media
Handled social media for a beauty brand on Instagram and TikTok, creating consistent, engaging content that supports brand marketing and audience growth.
Year :
2025
Industry :
Beauty
Product :
Social Media
Tools :
Adobe Photoshop
Background & Objectives
Seung Tae is a premium beauty brand focused on building a refined and trustworthy visual presence across digital platforms. This project aimed to strengthen brand communication through cohesive social media visuals that balance aesthetic appeal with product storytelling.
The objective was to create visually engaging content that enhances brand perception, supports campaign communication, and maintains consistency across various digital touchpoints while targeting a premium market audience.
Exploration
BENCHMARK
The visual direction was inspired by premium beauty brands that combine clean layouts, refined compositions, and minimal aesthetics to create a polished and trustworthy social media presence.
CHALLENGE
The main challenge was building a fresh yet credible visual identity for a newly established beauty brand, ensuring the content felt trustworthy and premium enough to support a higher-priced product positioning across Indonesia, Singapore, and global social media audiences.
APPROACH
The approach focused on clean visual composition, refined digital imaging, and cohesive color treatment to create a consistent and elevated brand experience across social media assets.
SELECTED PRODUCT DIGITAL IMAGING
Transforming product photography into premium social assets.
Execution
In the execution stage, I handled social media design for both the Indonesian and global markets. Beyond language adaptation, each audience required a different communication approach. Indonesia leaned more toward storytelling-driven content, while the global account focused more on marketing and sales-oriented communication.
Alongside following existing EP briefs, I also contributed ideas and visual improvements through discussions with the social media team, allowing me to actively participate in shaping the overall content direction beyond asset execution.
Full work Seung Tae at JXB project you can access by ->
click here.
Full work Seung Tae Opening at Singapore project you can access by ->
click here.
Impact & Contributions
As a Creative Designer, I contributed to the overall visual direction and content development for Seung Tae’s social media presence across @seungtaeid, @seungtaesg, and @seungtaeofficial. My role covered key visual creation, digital imaging, and campaign asset production aimed at strengthening audience engagement and reinforcing the brand’s premium identity.
The resulting visuals helped build a more cohesive online presence while supporting the brand’s growing recognition across multiple country, digital platforms and markets.
More Projects
Marketing
Seung Tae Social Media
Handled social media for a beauty brand on Instagram and TikTok, creating consistent, engaging content that supports brand marketing and audience growth.
Year :
2025
Industry :
Beauty
Product :
Social Media
Tools :
Adobe Photoshop
Background & Objectives
Seung Tae is a premium beauty brand focused on building a refined and trustworthy visual presence across digital platforms. This project aimed to strengthen brand communication through cohesive social media visuals that balance aesthetic appeal with product storytelling.
The objective was to create visually engaging content that enhances brand perception, supports campaign communication, and maintains consistency across various digital touchpoints while targeting a premium market audience.
Exploration
BENCHMARK
The visual direction was inspired by premium beauty brands that combine clean layouts, refined compositions, and minimal aesthetics to create a polished and trustworthy social media presence.
CHALLENGE
The main challenge was building a fresh yet credible visual identity for a newly established beauty brand, ensuring the content felt trustworthy and premium enough to support a higher-priced product positioning across Indonesia, Singapore, and global social media audiences.
APPROACH
The approach focused on clean visual composition, refined digital imaging, and cohesive color treatment to create a consistent and elevated brand experience across social media assets.
SELECTED PRODUCT DIGITAL IMAGING
Transforming product photography into premium social assets.
Execution
In the execution stage, I handled social media design for both the Indonesian and global markets. Beyond language adaptation, each audience required a different communication approach. Indonesia leaned more toward storytelling-driven content, while the global account focused more on marketing and sales-oriented communication.
Alongside following existing EP briefs, I also contributed ideas and visual improvements through discussions with the social media team, allowing me to actively participate in shaping the overall content direction beyond asset execution.
Full work Seung Tae at JXB project you can access by ->
click here.
Full work Seung Tae Opening at Singapore project you can access by ->
click here.
Impact & Contributions
As a Creative Designer, I contributed to the overall visual direction and content development for Seung Tae’s social media presence across @seungtaeid, @seungtaesg, and @seungtaeofficial. My role covered key visual creation, digital imaging, and campaign asset production aimed at strengthening audience engagement and reinforcing the brand’s premium identity.
The resulting visuals helped build a more cohesive online presence while supporting the brand’s growing recognition across multiple country, digital platforms and markets.
More Projects
Marketing
Seung Tae Social Media
Handled social media for a beauty brand on Instagram and TikTok, creating consistent, engaging content that supports brand marketing and audience growth.
Year :
2025
Industry :
Beauty
Product :
Social Media
Tools :
Adobe Photoshop
Background & Objectives
Seung Tae is a premium beauty brand focused on building a refined and trustworthy visual presence across digital platforms. This project aimed to strengthen brand communication through cohesive social media visuals that balance aesthetic appeal with product storytelling.
The objective was to create visually engaging content that enhances brand perception, supports campaign communication, and maintains consistency across various digital touchpoints while targeting a premium market audience.
Exploration
BENCHMARK
The visual direction was inspired by premium beauty brands that combine clean layouts, refined compositions, and minimal aesthetics to create a polished and trustworthy social media presence.
CHALLENGE
The main challenge was building a fresh yet credible visual identity for a newly established beauty brand, ensuring the content felt trustworthy and premium enough to support a higher-priced product positioning across Indonesia, Singapore, and global social media audiences.
APPROACH
The approach focused on clean visual composition, refined digital imaging, and cohesive color treatment to create a consistent and elevated brand experience across social media assets.
SELECTED PRODUCT DIGITAL IMAGING
Transforming product photography into premium social assets.
Execution
In the execution stage, I handled social media design for both the Indonesian and global markets. Beyond language adaptation, each audience required a different communication approach. Indonesia leaned more toward storytelling-driven content, while the global account focused more on marketing and sales-oriented communication.
Alongside following existing EP briefs, I also contributed ideas and visual improvements through discussions with the social media team, allowing me to actively participate in shaping the overall content direction beyond asset execution.
Full work Seung Tae at JXB project you can access by ->
click here.
Full work Seung Tae Opening at Singapore project you can access by ->
click here.
Impact & Contributions
As a Creative Designer, I contributed to the overall visual direction and content development for Seung Tae’s social media presence across @seungtaeid, @seungtaesg, and @seungtaeofficial. My role covered key visual creation, digital imaging, and campaign asset production aimed at strengthening audience engagement and reinforcing the brand’s premium identity.
The resulting visuals helped build a more cohesive online presence while supporting the brand’s growing recognition across multiple country, digital platforms and markets.