Marketing
Seung Tae in Singapore
Seung Tae’s first flagship store launch in Singapore, focused on building a premium offline brand experience through cohesive visual design across social media, merchandise, and retail touchpoints.
Year :
2026
Industry :
Beauty Event
Product :
Grand Opening
Tools :
Adobe Photoshop
Project Overview
BACKGROUND
Seung Tae opened its first flagship store in Singapore as a major step in expanding the brand beyond its online marketplace presence in Indonesia and Korea. The launch marked an important milestone in establishing a more direct and premium offline customer experience.
OBJECTIVES
The project aimed to build a strong first impression for the brand through cohesive visual communication across social media, merchandise, and in-store touchpoints. The overall direction focused on strengthening brand trust, elevating premium perception, and creating a memorable launch experience for visitors.
CHALLENGE
One of the main challenges was translating Seung Tae’s digital-first identity into a physical retail experience while maintaining a luxurious and cohesive visual presence. The project also involved aligning creative direction across cross-country collaboration and ensuring consistency across multiple launch assets within a limited preparation timeline.
EXPLORATIONS
The visual exploration focused on creating a refined and premium aesthetic that feels clean, elegant, and trustworthy. Layout compositions, color treatments, and product-focused visuals were carefully developed to balance luxury branding with approachable communication suitable for a flagship store opening experience.
EXECUTIONS
SOCIAL MEDIA CAMPAIGN
Social media assets were developed to support the store launch announcement, build anticipation, and strengthen brand awareness leading up to the opening. The visuals focused on maintaining a premium and cohesive campaign presence across digital platforms.
MERCHANDISE
Custom merchandise, including a rectangular mirror, was designed to complement the flagship store experience while reinforcing Seung Tae’s refined brand identity through functional and visually cohesive products.
NEXT CHAPTER
Following the Singapore flagship store launch, Seung Tae continued expanding its presence in Indonesia through marketplace platforms. To support this rollout, I developed launch key visuals featuring South Korean actor Jung Il-woo as part of the campaign direction.
View Marketplace Project ->
click here
More Projects
Marketing
Seung Tae in Singapore
Seung Tae’s first flagship store launch in Singapore, focused on building a premium offline brand experience through cohesive visual design across social media, merchandise, and retail touchpoints.
Year :
2026
Industry :
Beauty Event
Product :
Grand Opening
Tools :
Adobe Photoshop
Project Overview
BACKGROUND
Seung Tae opened its first flagship store in Singapore as a major step in expanding the brand beyond its online marketplace presence in Indonesia and Korea. The launch marked an important milestone in establishing a more direct and premium offline customer experience.
OBJECTIVES
The project aimed to build a strong first impression for the brand through cohesive visual communication across social media, merchandise, and in-store touchpoints. The overall direction focused on strengthening brand trust, elevating premium perception, and creating a memorable launch experience for visitors.
CHALLENGE
One of the main challenges was translating Seung Tae’s digital-first identity into a physical retail experience while maintaining a luxurious and cohesive visual presence. The project also involved aligning creative direction across cross-country collaboration and ensuring consistency across multiple launch assets within a limited preparation timeline.
EXPLORATIONS
The visual exploration focused on creating a refined and premium aesthetic that feels clean, elegant, and trustworthy. Layout compositions, color treatments, and product-focused visuals were carefully developed to balance luxury branding with approachable communication suitable for a flagship store opening experience.
EXECUTIONS
SOCIAL MEDIA CAMPAIGN
Social media assets were developed to support the store launch announcement, build anticipation, and strengthen brand awareness leading up to the opening. The visuals focused on maintaining a premium and cohesive campaign presence across digital platforms.
MERCHANDISE
Custom merchandise, including a rectangular mirror, was designed to complement the flagship store experience while reinforcing Seung Tae’s refined brand identity through functional and visually cohesive products.
NEXT CHAPTER
Following the Singapore flagship store launch, Seung Tae continued expanding its presence in Indonesia through marketplace platforms. To support this rollout, I developed launch key visuals featuring South Korean actor Jung Il-woo as part of the campaign direction.
View Marketplace Project ->
click here
More Projects
Marketing
Seung Tae in Singapore
Seung Tae’s first flagship store launch in Singapore, focused on building a premium offline brand experience through cohesive visual design across social media, merchandise, and retail touchpoints.
Year :
2026
Industry :
Beauty Event
Product :
Grand Opening
Tools :
Adobe Photoshop
Project Overview
BACKGROUND
Seung Tae opened its first flagship store in Singapore as a major step in expanding the brand beyond its online marketplace presence in Indonesia and Korea. The launch marked an important milestone in establishing a more direct and premium offline customer experience.
OBJECTIVES
The project aimed to build a strong first impression for the brand through cohesive visual communication across social media, merchandise, and in-store touchpoints. The overall direction focused on strengthening brand trust, elevating premium perception, and creating a memorable launch experience for visitors.
CHALLENGE
One of the main challenges was translating Seung Tae’s digital-first identity into a physical retail experience while maintaining a luxurious and cohesive visual presence. The project also involved aligning creative direction across cross-country collaboration and ensuring consistency across multiple launch assets within a limited preparation timeline.
EXPLORATIONS
The visual exploration focused on creating a refined and premium aesthetic that feels clean, elegant, and trustworthy. Layout compositions, color treatments, and product-focused visuals were carefully developed to balance luxury branding with approachable communication suitable for a flagship store opening experience.
EXECUTIONS
SOCIAL MEDIA CAMPAIGN
Social media assets were developed to support the store launch announcement, build anticipation, and strengthen brand awareness leading up to the opening. The visuals focused on maintaining a premium and cohesive campaign presence across digital platforms.
MERCHANDISE
Custom merchandise, including a rectangular mirror, was designed to complement the flagship store experience while reinforcing Seung Tae’s refined brand identity through functional and visually cohesive products.
NEXT CHAPTER
Following the Singapore flagship store launch, Seung Tae continued expanding its presence in Indonesia through marketplace platforms. To support this rollout, I developed launch key visuals featuring South Korean actor Jung Il-woo as part of the campaign direction.
View Marketplace Project ->
click here